About:

WegoPro (part of Wego) is a revolutionary platform aimed at modernising and simplifying business travel. WegoPro builds tools to help businesses manage their business travel and expenses more efficiently. WegoPro's mission is to empower businesses with tools that help them reduce costs and improve productivity.

Responsibilities:

• Develop and drive long-term content strategy for WegoPro across multiple languages and markets, with a specific focus on MENA and APAC.

• Lead and inspire the development of high-quality content assets, including blog articles, reports, white papers, and case studies.

• AI-Enabled Content Operations: Leverage generative AI tools to streamline research, drafting, and content localization, while ensuring the final output consistently maintains brand voice, originality, and high editorial standards.

• Originate and/or edit written content. Ensure that content is engaging and aligned with marketing priorities and messaging, language, tone of voice, and brand guidelines.

• Build and manage a content calendar aligned with marketing and product teams and initially work with an outsourced group of freelancers and bloggers to develop the content assets for the company.

• Actively measure, manage, optimise, and communicate the performance of the content put out against the business’s operational objectives and strategy.

• Partner with the marketing team, design team, and other stakeholders to support marketing activities such as product branding, content, and messages.

• Social Media & Brand Presence: Manage and drive LinkedIn and other social platforms, ensuring content aligns with brand messaging, business goals, and audience engagement.

Requirements:

• Bachelor’s Degree in Journalism, Marketing, or related field.

• 6+ years of proven experience as a Content Manager for a tech/travel company.

• Excellent written communication skills.

• Metrics-driven mindset with a robust analytical approach.

• Modern SEO & Authority Building: Deep understanding of Answer Engine Optimization (AEO), entity-based SEO, and structured data (Schema) to maximize visibility in AI Overviews and featured snippets.

• Experience managing LinkedIn and social media to enhance brand presence.

• Experience in driving multilingual content strategy.

• Excellent verbal communication skills with an ability to work well in a team with a positive attitude.

• Passion and motivation to deliver in a fast-paced, startup environment, with the desire to learn and be part of a highly experienced team.

• Proven experience in B2B marketing or content strategy, preferably within SaaS or travel-tech sectors.

• Experience in tracking content performance metrics and translating them into actionable business insights.