About Us: 
Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

ShopCash is a new cashback and loyalty program launched by Wego in MENA in 2020. ShopCash gives users access to a wide range of cashback offers, promo codes, deals and vouchers from a variety of merchants. ShopCash was developed to make brand and deal discovery easier while enabling users to save on every purchase.

Job Overview:
We are seeking an experienced and strategic CRM professional to lead our customer relationship management initiatives. The ideal candidate will have a comprehensive understanding of CRM channels and tools, a keen eye for personalisation strategies, and the ability to coordinate effectively with product, marketing and commercial teams. Experience in the e-commerce industry is a significant advantage.

Key Responsibilities:

1. CRM Strategy Development:

   • Develop and execute a robust CRM strategy encompassing email marketing, push notifications, in-app and on-site notifications, WhatsApp, and SMS marketing in a B2C setup.

   • Design and implement onboarding and engagement journeys to enhance customer retention and lifetime value.

2. Campaign Management:

   • Lead end-to-end campaign planning, execution, and analysis for CRM channels.

   • Utilize data-driven insights to optimize campaigns for maximum impact and engagement.

3. Personalization and Segmentation:

   • Drive personalization efforts to deliver relevant content and offers to customers.

   • Develop advanced segmentation strategies to target users based on behavior, preferences, and lifecycle stages.

4. Cross-Functional Collaboration:

   • Work closely with the product team to align CRM efforts with product features and user experience enhancements.

   • Collaborate with design and content teams to ensure cohesive and impactful campaigns.

5. Innovation and Trends:

   • Stay up-to-date with the latest CRM technologies, trends, and best practices.

   • Implement new tools and approaches to enhance CRM effectiveness.

6. Performance Measurement:

   • Establish KPIs to measure the success of CRM initiatives.

   • Regularly analyze campaign performance and provide actionable insights for improvement.

Qualifications and Requirements:

• Proven experience (3+ years) in CRM management across multiple channels.

• Full proficiency in Arabic and English (Speaking - Reading - Writing)

• Strong expertise in email marketing, push notifications, and in-app/on-site notifications.

• Experience with customer onboarding and engagement journeys using at least one CRM tool (Webengage, Clevertap, Braze, etc).

• Deep understanding of personalization techniques and data-driven CRM strategies.

• Hands-on experience with CRM platforms and marketing automation tools.

• Proficiency with Microsoft Excel and BigQuery (good to have).

• Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers and automating reports is a must.

• Exceptional analytical skills with the ability to interpret data and derive actionable insights.

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

• Excellent communication and leadership skills.

• Bachelor's degree, preferably in marketing.