About Wego:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences for our users worldwide.

Job Overview:
We are seeking a proactive and detail-oriented CRM Executive to support the Senior CRM Manager in executing impactful CRM campaigns. This role is ideal for someone with 2-4 years of experience in customer relationship management who is passionate about execution and operational excellence in CRM strategies.

Key Responsibilities:

1. Campaign Execution:

   • Assist in the execution of email marketing, push notifications, in-app and on-site notifications, WhatsApp, and SMS campaigns.

   • Ensure timely deployment of campaigns in alignment with the CRM strategy.

2. Content and Template Management:

   • Work closely with the design and content teams to create engaging templates and messages.

   • Update and maintain content libraries for CRM channels.

3. Data Management:

   • Use CRM platforms to segment audiences based on campaign goals and user behaviors.

   • Ensure data accuracy and compliance with data protection regulations.

4. Performance Monitoring:

   • Track and analyze campaign performance metrics to identify areas for improvement.

   • Generate regular performance reports and provide actionable insights to the team.

5. Customer Journeys:

   • Support in setting up and maintaining customer onboarding and engagement journeys.

   • Monitor journey performance and suggest optimizations for better user experience.

6. Collaboration:

   • Coordinate with internal teams, including design, content, and analytics, to ensure seamless campaign execution.

   • Assist the Senior CRM Manager with day-to-day tasks and projects.

Qualifications and Requirements:

• 2-4 years of experience in CRM execution.

• Knowledge of email marketing, push notifications, in-app/on-site notifications, WhatsApp, and SMS marketing.

• Familiarity with CRM platforms and marketing automation tools.

• Basic understanding of personalization and audience segmentation.

• Proficiency with Microsoft Excel, and Big Query.

• Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers, automating reports will be a plus.

• Strong attention to detail and organizational skills.

• Ability to analyze data and provide meaningful insights.

• Good communication skills and a collaborative mindset.

• Experience in the travel industry is a plus.