About Wego:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences for our users worldwide.

Job Overview:
We are looking for a highly experienced and strategic CRM Manager to lead our customer relationship management efforts. The ideal candidate will have a comprehensive understanding of CRM channels and tools, a keen eye for personalization strategies, and the ability to coordinate effectively with cross-functional teams, particularly the product team. Experience in the travel industry is a significant advantage.

Key Responsibilities:

1. CRM Strategy Development:

   • Develop and execute a robust CRM strategy encompassing email marketing, push notifications, in-app and on-site notifications, WhatsApp, and SMS marketing.

   • Design and implement onboarding and engagement journeys to enhance customer retention and lifetime value.

2. Campaign Management:

   • Lead end-to-end campaign planning, execution, and analysis for CRM channels.

   • Utilize data-driven insights to optimize campaigns for maximum impact and engagement.

3. Personalization and Segmentation:

   • Drive personalization efforts to deliver relevant content and offers to customers.

   • Develop advanced segmentation strategies to target users based on behavior, preferences, and lifecycle stages.

4. Cross-Functional Collaboration:

   • Work closely with the product team to align CRM efforts with product features and user experience enhancements.

   • Collaborate with analytics, design, and content teams to ensure cohesive and impactful campaigns.

5. Innovation and Trends:

   • Stay up-to-date with the latest CRM technologies, trends, and best practices.

   • Implement new tools and approaches to enhance CRM effectiveness.

6. Performance Measurement:

   • Establish KPIs to measure the success of CRM initiatives.

   • Regularly analyze campaign performance and provide actionable insights for improvement.

Qualifications and Requirements:

• Proven experience (7+ years) in CRM management across multiple channels.

• Strong expertise in email marketing, push notifications, in-app/on-site notifications, WhatsApp, and SMS marketing.

• Experience with customer onboarding and engagement journeys.

• Deep understanding of personalization techniques and data-driven CRM strategies.

• Hands-on experience with CRM platforms and marketing automation tools.

• Proficiency with Microsoft Excel, and Big Query.

• Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers, automating reports will be a must.

• Exceptional analytical skills with the ability to interpret data and derive actionable insights.

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

• Excellent communication and leadership skills.

• Experience in the travel industry is highly preferred.