About Wego:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences for our users worldwide.

Job Overview

We are looking for a highly skilled and creative Senior Display Executive to join our Performance Marketing team at Wego, a leading travel website/app. In this role, you will be responsible for managing and optimizing display advertising campaigns with a strong focus on video content, particularly on YouTube, while also working across other platforms such as TikTok, Meta (Facebook/Instagram), Snapchat, and X. You will play a critical role in driving user acquisition, brand awareness, and engagement through visually compelling and high-performing display campaigns in the travel industry. You will also be responsible for KPIs such as ROI/ROAS for certain lower funnel campaigns.

Key Responsibilities

Display Campaign Execution:

• Develop, implement, and optimize display advertising campaigns with a focus on video ads across multiple platforms including YouTube, TikTok, Meta, Snapchat, and X.

• Oversee the creation and execution of audience segmentation strategies, leveraging behavioral, demographic, and interest-based targeting to drive high-quality traffic.

Campaign Optimization & Analysis:

• Monitor campaign performance across all display channels, continuously optimizing for key metrics such as view-through rates (VTR), click-through rates (CTR), conversions, cost per acquisition (CPA), and return on ad spend (ROAS).

• Conduct A/B testing and experimentation on creatives, copy, targeting, and bidding strategies to identify opportunities for improvement.

• Analyze data trends and user behavior to refine targeting and ensure campaigns are reaching the most relevant audience segments.

Cross-Platform Campaign Management:

• Manage and optimize display ad campaigns on YouTube, TikTok, Meta (Facebook/Instagram), Snapchat, and X, ensuring consistent messaging and performance across platforms.

• Stay up to date with platform updates, features, and best practices to ensure campaigns are leveraging the latest capabilities for maximum impact.

• Develop strategies to maximize ad spend efficiency across multiple channels while ensuring alignment with broader marketing goals.

Reporting and Insights:

• Provide regular, detailed reports on campaign performance, identifying trends, insights, and areas for optimization.

• Present campaign results and actionable recommendations to senior management, marketing teams, and other stakeholders.

• Measure and report on the success of campaigns in relation to overall business objectives, including user acquisition, engagement, and brand awareness.

Budget & Resource Management:

• Oversee budget allocation for display and video campaigns across multiple platforms, ensuring campaigns are delivered efficiently and within the allocated spend.

• Track spend against performance to optimize budget distribution based on results, ensuring the highest possible return on investment.

Qualifications

Experience:

• 4+ years of experience managing display advertising campaigns with a focus on video content across platforms like YouTube, TikTok, Meta, Snapchat, and X.

• Strong experience in driving performance marketing initiatives, particularly for customer acquisition, engagement, conversions, and brand awareness.

• Proven success in campaign optimization, A/B testing, and achieving KPIs such as CTR, CPA, ROAS, and VTR.

Skills:

• Deep understanding of video advertising best practices across platforms like YouTube, TikTok, Meta and Snapchat, including audience targeting and bidding strategies.

• Strong analytical skills with the ability to extract insights from performance data and adjust campaigns accordingly to drive better results.

• Expertise in tools like Google Ads, Facebook Ads Manager, TikTok Ads, Snapchat Ads, YouTube Ads, and X Ads.

• Solid knowledge of campaign reporting and performance analytics tools (e.g., Google Analytics, Facebook Insights, YouTube Analytics, etc.).

Soft Skills:

• Highly collaborative with excellent communication skills, able to work with cross-functional teams including creative, content, product, and data analytics teams.

• Ability to manage multiple projects simultaneously in a fast-paced, results-driven environment.

• Strong attention to detail and ability to adapt quickly to changes in the performance marketing landscape.

• Passionate about the travel industry and digital marketing trends.